Markets & Marketing  (1)

Research your chosen export country and compile a detailed “Country Profile”.

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You should include the following areas:

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• SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) of the country as a trading partner.
  
  SWOT Analysis explainer video
   

• Are there any problems for you with time zone differences?

• What are the culture and demographics like?

• What is the country’s global location?

• Are there any issues with climate / natural disasters?

Provide diagrams and statistics to support your written research.

The country profile enables you to have a good overall view of your chosen market and will be good evidence of research conducted to submit.