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Markets & Marketing  (1)

Research your chosen export country and compile a detailed “Country Profile”.

You should include the following areas:

  • SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) of the country as a trading partner.

    SWOT Analysis explainer video

  • Are there any problems for you with time zone differences?

  • What are the culture and demographics like?

  • What is the country’s global location?

  • Are there any issues with climate / natural disasters?


Provide diagrams and statistics to support your written research.

The country profile enables you to have a good overall view of your chosen market and will be good evidence of research conducted to submit.


Don't forget to submit your work for weeks 1 - 4 and any documents / evidence to us this week.

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