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Culture, Selling & Ethical Issues (1)

  • Investigate your chosen export country's culture, for example the working week, religious festivals / days, holidays.  Detail them, highlighting the most important or widely observed.

  • Identify any considerations (positive or negative).

  • How can you use this information to your benefit and what needs to be considered?

  • Understand how your export country conducts business.  Do they have more preferred methods of communication (telephone calls rather than email, for example)?  Would you need to visit in person initially to win business?  How often would you need to go over?

Think about whether face to face meetings are better for business rather than email or phone?
Is bartering accepted?
Are there any language barriers?
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