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Cost & Margin (2)

  • Determine how you will provide after sales support (via a help desk, online support, manned telephone assistance). 


  • Support your decision by detailing the pros and cons of each of the above and deciding   which you          will use (you can have more than one).


  • Are there any other after sales support methods that would work well?

  • How will you ensure that you have good customer retention which could lead to repeat business (happy customers, new products, discounts and offers)?


  • Detail your strategy for customer retention, using at least 3 methods.

  • Review sites can have a make or break effect on your product - will this affect you? 
    If so, how will you ensure that you get good reviews, or how would you deal with any negative review?

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