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Markets & Marketing (2)

Research how to market your chosen product / service.


There are many different ways to market.  Using the list below, summarise next to each area of marketing how appropriate each form would be for your product. 


Is there anything else that would be more effective for your chosen market?


  • Online advertising (via the internet).

  • Television adverts.

  • Ads in theatres.

  • Product placement (in a popular TV show or film).

  • Radio.

  • Magazine / Brochure / Newspaper advertising.

  • Billboard adverts.

  • Sponsorship (sport etc).

Think about your product or service… which form of advertising would reach more of your target audience? 
Does every home have access to the internet or TV? 
Do you need to think about which is most cost effective – are there figures available?
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